The 6 myths of creativity

1. The first myth is creativity; you must be creative. It is important as an advertiser or marketer that you are creative to get people’s attention. The second myth, Money is a creativity motivator; you must be creative with your ideas. You want something no one else has thought of. That’s where you’ll make your money. Time pressure fuels creativity, the third myth people need time to come up with creative ideas. Given time and isolation may help you come up with a brilliant idea. The fourth myth, fear forces breakthroughs; talks about what emotions may create creativity. The fifth myth, competition beats collaboration; if you are competing with other companies that may not be good for your business instead you should collaborate with your competition. The last myth, streamlined organization is a creative organization, this talks about downsizing. If you are not carful creativity can be lost in this process but in order to avoid this you should be organized.
2. Teresa Amabile designed her research by working with PhD graduates and managers from a variety of companies. She read their journal entry ideas, which was around 12,000. These 238 people from seven different companies were working on creative projects.
3. Bill Breen’s article’s intended audience is for managers and entrepreneur’s because this article talks about creativity, money, time, fear, competition, and being organized. Personally I think this article can be for anyone, such as, first time home buyers, college students, anyone who is dealing with money.